APPROACH

 

There are three core marketing tenets I believe in:

 

1. It's not marketing if it doesn't sell.

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2. Try to avoid "random acts of marketing" — a disconnected array of marketing tactics, loosely organized.

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3. Hire brilliant, hard-working people who are expert in at least one area of marketing, but are eager to freely contribute their ideas in other areas.

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I take a holistic and action-oriented approach to marketing, first ensuring that the company positioning and value props are sound, then building a tight and clear go-to-market strategy partnering with sales and product, all before executing a full range of the right marketing tactics as needed and as appropriate.

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I can (and have), worked effectively with very small budgets as well as multi-million dollar ones. So is you need to establish marketing and take it from 0 to1, scale and accelerate your current marketing and programs, build a go-to-market strategy aligned with your sales leaders, or much more, I can help. 

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I currently work with early, mid, and late-stage technology companies, on short to mid-term consulting engagements across all areas of marketing. I can assist in supporting current marketing leaders as well as in hiring world-class marketing folks. I like complicated business and marketing challenges, and I bring my extensive and deep experience across wide range of categories to bear to help accelerate business velocity, revenue, and brand awareness.

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